Launch Events for Le Dîner en Blanc
The announcement of Le Dîner en Blanc date is always eagerly awaited by all fans of the event. All are more than eager to discover what time of the year their favourite event will take place and make sure to add it to their agenda. In several cities, this moment gives hosts the opportunity to invite the press and supporters to a launch event and to give visibility to the partners and collaborators of Le Diner en Blanc in the city. This is especially the case for Vilnius in Lithuania, and Philadelphia in the United States. Each year, these two cities organize launch events to give guests the chance to experience exceptional moments before the main event, imbued with the “all in white” atmosphere.
This year in Vilnius, hosts made the wait for the event more than pleasant by creating an area of relaxation and entertainment last June in one of their shopping centres. Passersby could then listen to music while enjoying an ice cream in a space decorated all in white. Tables, chairs and white balloons were installed for the occasion, thus setting the tone of the next Le Dîner en Blanc, and allowing people to meet in a bucolic setting. A good way to soak up some of the à la Française lifestyle and the ambiance of Le Diner en Blanc Vilnius, while encouraging those interested to take part in the August 23rd festivities!
Media were there to report on it:
Every year in Philadelphia, the announcement of Le Dîner en Blanc date has a festive aspect. This year to announce the 8th edition, the Preview Party was held on June 11th at the Bourse Food Hall in Philadelphia. This exceptional evening had a table decoration competition where the theme was: "Let’s celebrate Festivals and Events in the open air of Philadelphia", complete with a tasting, a DJ and "all-in-white" shopping. Everything was set up to inspire future guests!
Each year, hosts and the RP firm’s efforts are well rewarded by the press:
This kind of preview party is the perfect moment for fans or for those who wish to participate in the grand event that is Le Diner en Blanc! And a chance to celebrate friendship and joie de vivre twice.
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